Category: Multifamily

On today’s episode of Ritter On Real Estate, we chat with Veena Jetti. Veena Jetti (VEE-nuh JEH-tee) is the founding partner of Vive (rhymes with “five”) Funds, a unique commercial real estate firm that specializes in curating conservative opportunities for investors. Veena brings a dynamic perspective to targeting, acquiring, managing, and operating assets using best practices combined with cutting-edge technologies. Her professional expertise includes driving corporate strategy and business development opportunities.

After graduating from the University of Illinois at Chicago with a degree in Finance at 20 years old, she pursued her passion for real estate. Veena has over a decade of real estate experience and over $1B+ in real estate assets over her career in both the startup world as well as the corporate world. Because of her diverse background, she is often a panelist and speaker for various podcasts, global conferences, and radio shows.

Aside from professional endeavors, Veena is a passionate philanthropist. She has founded and served on the board for a national non-profit organization. In 2017, she was one of only three women to receive the Politico Woman of the Year award for the significant amount of time and focus she spent on aiding in a grassroots Hurricane Harvey disaster response. She continues to be involved in helping companies and charitable organizations develop better disaster recovery protocols for future emergencies. She is a current lending team lead at, an organization that specializes in helping entrepreneurs with micro-loans. Other organizations that Veena has a passion for include, local food banks,, St. Jude’s Hospital, Children’s Hospital of Philadelphia, and Safe Mothers Safe Babies.

Vive Funds is the vision of an investor-centric firm coupled with proven best
practices coming together. The firm was established to create a space for
investors to rely on carefully planned projects with client experience being at
the forefront of our mission. Any project with the Vive name on it can be
trusted to have gone through our rigorous metric standards before approval.

Welcome to the podcast, Veena!

Key Points From The Episode:

  • Veena’s upbringing, being the daughter of two immigrants. Learning the power of real estate investing.
  • How important the underwriting is in the deal.
  • How different deal sponsors underwrite deals and how it can impact returns.
  • Understanding IRR and setting expectations with investors.
  • Risk-adjusted returns.
  • Underwriting deals now vs 2 years ago…
  • Scenario planning for deal sponsors.
  • The rise of women investors!

Books Mentioned:
– The Millionaire Next Door by Thomas J Stanley